Apple & NFC
HOW WILL APPLE LEVERAGE NFC?
This is the billion dollar question.
My guess is that Apple will focus on creating a new security and authentication infrastructure on the phone, and in the cloud. This infrastructure has both software and hardware components, and will change the way other “apps” interact with customer data, and customer sensitive information. For example, today apps that require location must adhere to policies consistent with “location services“. Think about extending this type of control over your credit card information, name, address, e-mail.. what apps get access to which data? Now also think about this new service which can identify you are who you say you are (identification) which will be present with AuthenTec capabilities.
…
This is the paradigm which must be broken. Don’t think of NFC in terms of payment, it is just another radio.. actually it has 3 parts.. the radio, controller, and secure storage.. each of which can take on very different roles in a new Apple architecture. Why transfer data view NFC/ISO 14443 @ 424kb/s when Bluetooth V2.1 is 2.1 Mbit/s and Bluetooth V4/V3 is 24Mbit/s… (60x faster).
Handset manufactures (Apple, Google, Samsung, …) are flipping the NFC value equation. From a SIM based SWP approach to an multi functional embedded approach with integrated consumer authentication. I’m amazed that there is not more press here. The implications are tremendous.
This post is just spot on. Tom Noyes is crushing it right now on his blog. I totally agree—my instincts tell me that between the nightmare that is authentication (isn’t it fun typing usernames and passwords on mobile phones?! See my previous post), Apple’s purchase of AuthenTec and the lack of a value proposition for NFC for payments, Apple is most likely to deploy NFC along a security and authentication vector. I don’t know if it is the iPhone 5S or the iPhone 6, but that timing feels about right.